Understanding Marketing Suite PAGEREF _Toc287282434 \h 1
Marketing Suite integration across iMIS 6
Marketing Concepts and Terms 7
Basic and closed-loop marketing principles 7
Terms to know: Campaign Management 13
Terms to know: Segmentation 19
Terms to know: RFM Analytics 20
Defining marketing campaigns 27
Tracking costs for campaigns 29
Specifying communication efforts 36
Monitoring and measuring performance 42
Basic campaign example: Professional conference 47
Getting Started: Complex Campaigns 51
Setting up complex campaigns 51
Tracking costs for campaigns 69
Example: Creating a fundraising campaign 80
Communications and Reporting 84
Setting up security groups for campaigns 86
Setting up reports and output processes 88
Setting up Campaign Management 88